B2B and Industrial Strategic Marketing

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A product no longer differentiates itself. It would need to be clearly better or cheaper in a global environment, and this is within the reach of only a few. On the other hand, deciding, knowing and adapting to the problems of a SPECIFIC B2B client compared to others sets you apart.

This is one of the differentiating points of the new putting specific israel telephone directory types of clients at the centre through methodologies and philosophies such as B2B Customer Experience.

I personally apply this Customer Experience methodology from Buyer Persona interviews to Customer Journey Maps, as I understand that this is the best way to implement B2B or Industrial Strategic Marketing.



I help you, I don't sell you
Closely related to the above, the correct mindset in B2B and Industrial markets is to help a client whose profitability will depend on the time they stay with you.