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large amounts of personal data
Because marketers handle large amounts of personal data every day, it’s critical to understand these risks and best practices. Rule #: Limit data collection to essentials Marketers often collect unnecessary data, leading to increased risk and liability.
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Adopting a “minimum data” approach (collecting albania cell phone number list only the data truly needed for the activity) can reduce the risk of potential breaches. For example, if you only require an email address to send a newsletter, avoid asking for unnecessary details, such as the user's full address or phone number.
So-called data minimization is
This principle, often called data minimization, is the basis of data privacy laws, and compliance with it protects consumers and marketers alike. Additionally, minimizing data collection simplifies storage and security processes. Fewer data points means fewer security challenges.