If a visitor has been browsing for hiking boots, the site may display a personalized banner featuring top hiking boots as well as complementary items like socks or backpacks. This targeted approach significantly increases conversion rates compared to generic product displays.
tasks such as testing and
But personalization is just the tip of the iceberg. The france cell phone number list rise of artificial intelligence (AI) and machine learning is changing the world in ways unimaginable just a decade ago. Artificial intelligence algorithms can analyze large amounts of user data, identify patterns and predict user behavior with incredible accuracy.
real-time user behavior
This can automate tasks such as testing and personalization, freeing up human resources for more strategic work. Additionally, AI can support efficient predictive analytics. Imagine a website that could predict users’ needs before they even articulate them.