Other ways to create brand awareness

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Print media no longer has the impact it once did, but consumers still read newspapers and magazines. Strategically placed ads, such as those in targeted sections of newspapers or trade publications, can capture readers' attention and increase brand awareness. For example, a new forex trading firm might advertise in a magazine focused on global trade and currencies to create brand awareness among investors.

Advertising in physical locations, such as in-store, is also used to create brand awareness. mexico phone number data Impulse-buying products lend themselves well to in-store distribution and advertising. For example, a company marketing a new chocolate bar could distribute the product in a point-of-sale (POS) location to increase brand awareness.

Event sponsorship can be an effective way to build brand awareness by offering
visibility
to charity, sports and fundraising events. For example, the PGA Tour’s Valspar Championship significantly increased Valspar’s brand recognition by using paint buckets as hole markers, dressing caddies in branded apparel and creating a chameleon sand sculpture. These creative efforts resulted in a 10-point increase in brand recognition, prompting Valspar to renew its sponsorship deal early.

Another example is a health insurance company that could distribute branded health packages at a charity walkathon. This associates the brand with an act of goodwill and community, increasing brand awareness and improving its image.

What is an example of good brand awareness?
Coca-Cola, McDonald's and Nike are some of the most recognizable brands globally. They have successfully created positive brand images and increased customer awareness. The red can of Coca-Cola, the golden arches of McDonald's and the check mark of Nike immediately identify their respective brands.