Recruiting creators before an official launch
Posted: Tue Apr 22, 2025 6:56 am
The app is also available in the United States, although no official launch has yet been announced. Its owner is initially seeking to recruit creators through messages sent by marketing agencies. "ByteDance, TikTok's parent company, invites you to become a launch creator for the new Lemon8 platform before its official rollout in the United States!" says one of them, consulted by the New York Times . According to the American daily, which was able to examine other notes and documents related to the app, it was sent in March, while TikTok CEO Shou Zi Chew was being questioned by the US Congress, notably about the links between the social network and the Chinese Communist Party.
While Lemon8 already has hundreds of creators in the United States, some have declined ByteDance's offer. This is the case for Crystal Scruggs, who told the New York Times that the email she received encouraging her to armenia mobile database a launch creator was different from others typically sent for brand campaigns. "When companies or people who work with creators send information, they usually ask if you're interested before simply sending a full package ," she explained. The email indicated the number of posts she would be creating, the topics covered, and the compensation received for the content, also specifying that the content had to be approved by Lemon8 before publication.
Replicating TikTok's success
ByteDance aims to make Lemon8 one of the world's top social media services, citing the success of its "sister company TikTok ." The app also uses "the same recommendation engine that helps TikTok succeed ." The platform doesn't yet have an official launch date, but the Chinese group already has plans spread out over several months. For example, in September, its focus will be on "commercialization opportunities ," which is helping creators earn money through partnerships with brands and agencies.
Despite the difficult times facing ByteDance and its flagship social network, the company remains undeterred in its ambitions to become one of the world's leading app makers, including in the United States. While it aims to replicate TikTok's success with Lemon8, the platform is already causing concern among lawmakers across the Atlantic, who fear it will give Beijing access to user data. Montana, which became the first state to ban the app in the United States last month, has also banned Lemon8 from government devices. It remains to be seen whether this platform will become as popular and generate as much concern as its "sister company . "
While Lemon8 already has hundreds of creators in the United States, some have declined ByteDance's offer. This is the case for Crystal Scruggs, who told the New York Times that the email she received encouraging her to armenia mobile database a launch creator was different from others typically sent for brand campaigns. "When companies or people who work with creators send information, they usually ask if you're interested before simply sending a full package ," she explained. The email indicated the number of posts she would be creating, the topics covered, and the compensation received for the content, also specifying that the content had to be approved by Lemon8 before publication.
Replicating TikTok's success
ByteDance aims to make Lemon8 one of the world's top social media services, citing the success of its "sister company TikTok ." The app also uses "the same recommendation engine that helps TikTok succeed ." The platform doesn't yet have an official launch date, but the Chinese group already has plans spread out over several months. For example, in September, its focus will be on "commercialization opportunities ," which is helping creators earn money through partnerships with brands and agencies.
Despite the difficult times facing ByteDance and its flagship social network, the company remains undeterred in its ambitions to become one of the world's leading app makers, including in the United States. While it aims to replicate TikTok's success with Lemon8, the platform is already causing concern among lawmakers across the Atlantic, who fear it will give Beijing access to user data. Montana, which became the first state to ban the app in the United States last month, has also banned Lemon8 from government devices. It remains to be seen whether this platform will become as popular and generate as much concern as its "sister company . "