Inability to get a quality presentation

[rifat28dddd]

Analytics and presentations and business engagement

Clients are rather dissatisfied with the quality of analytics and data provided by agencies: often they rewrite reports, conclusions and recommendations (we are not talking about one page). Some companies do this constantly, not even assuming that they can get “suitable” conclusions on the project from the agency for working with managers.

Superficial, descriptive analytics. Descriptive text of reports, often banal conclusions at the level of "increased", "decreased".
Lack of consolidated work between managers engaged in quantitative nepal cell phone number list and qualitative research. Managers do not work on joint projects both at the start stage, one part is inserted into another, project data, and at the analytics stage. The maximum that happens is that they are checked for the absence of contradictions, but there is practically no dense analytical work on enriching the data.

of quantitative data. Quantitative managers are rarely asked to present data, as they do so in a dry, monotonous manner, reading reports up to 100-120 slides long from a slide.
Clients want bright and succinct answers to business questions. Colorful presentations with diagrams/infographics and interesting analytics, not only demonstrating the trend, but searching for influences.

Solving the client's business problem, not just getting answers to research questions. "Not research for its own sake, not research for research." Clients note that researchers are not always interested in the background of the project, do not always ask for a briefing, provide the necessary material, do not inform that the category is unfamiliar to them and that they need a more detailed introduction. Sometimes they do not know obvious things about the manufacturer: how long it has been on the market, what it produces.