What is an algorithm? Definition & example of use

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In the world of "tech startups," if there's one term that often comes up in presentations (called "pitches" in jargon), it's the term algorithm, or "algo" for short . "Thanks to our revolutionary algorithm, we can predict weather incidents," we can sometimes hear during speeches by entrepreneurs looking to raise funds.

Algorithms play a major role in our daily lives. You've probably heard the term many times, but what exactly is an algorithm? We'll give you a comprehensive definition, explain how they're used in our daily lives and in business, and the studies or training required to master them.

Algorithm definition: what is it?
Let's start with a simple definition: an algorithm is a series of precise, logical instructions formulated to solve a problem or accomplish a specific task . These instructions describe the process step by step, from start to finish. In the context of marketing, algorithms are essentially complex mathematical formulas that automate processes, analyze data, predict behaviors, and optimize strategies.

Here are 5 real-world objects that work thanks to algorithms
Algorithms are a reality in our daily lives. Here are five examples of objects and services you use regularly that operate thanks to algorithms:

Search engines : When you search on Google or one of its alternatives, its algorithm analyzes billions of web pages to provide you with relevant results in milliseconds.
Social media : Algorithms on a complete list of unit mobile number database like Facebook, Instagram, and Twitter determine which posts you see first based on your preferences and online behavior.
GPS navigation : Navigation apps use algorithms to calculate the best route in real time, taking into account traffic and weather conditions.
Content recommendation : Streaming services like Netflix or Spotify suggest movies, TV shows, or music using algorithms that analyze your past preferences.
Online advertising : Algorithms target ads based on your demographic, behavioral, and browsing data, optimizing the relevance of the ads you see.
Examples of the use of algorithms in business
Mature technology companies leverage algorithms in a variety of ways. Here are three concrete examples of algorithm use in the professional world:

Digital Marketing : Machine learning algorithms analyze customer data to personalize advertising campaigns, maximizing ROI.
Supply Chain Management : Optimization algorithms enable businesses to minimize storage and delivery costs, improving operational efficiency.
Sales forecasting : Statistical algorithms predict demand trends, helping businesses anticipate inventory needs and adjust production accordingly.