Implications at the e-marketing policy level

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2. A "multi/cross-device" approach Currently, GA only "tracks" mobile devices such as tablets and smartphones. As discussed in the previous paragraph, UA goes further and allows you to take into account all the devices and browsing platforms used by your target to get in touch with your brand: PC, tablet, television, smartphone, game console, etc. If we take the example above, UA will help Stratenet to determine not only all the devices used by the prospect during their successive navigations, but also the prospect's "connection path" before conversion. Extended to all users, Stratenet will therefore be able to establish a more precise conversion path as well as the respective weight of the different devices in the navigation path and therefore in the conversion.
3. Offline integration The other kuwait mobile database new feature of this new web analytics solution is the ability to track conversions offline and not just online. Indeed, thanks to the integration of the brand's CRM data, UA can track all points of interaction between the target and the brand, even outside of digital (store, call center, etc.). The brand will simply need to report all the contacts established offline in the pro software to establish once again the conversion path between the target and the brand, but this time online and offline.

As you can see, the new web analytics solution allows you to take e-marketing analysis a step further... much further. The benefits of this new solution are numerous:

Greater quality in the data collected,
More advanced and more precise segmentation,
A 360° view of marketing actions carried out offline/online and their return on investment,
A conversion path that takes into account all points of interaction between the target and the brand, whatever they are, wherever they are.
Ultimately, marketing decisions will be even more effective because they're more targeted. (E-)marketing managers will be able to almost surgically determine the different marketing levers (channels/media, online/offline) that most effectively contribute to conversion, as well as their respective weight in the conversion path. A marketing budget will be better "spent," and therefore a higher ROI.