Sales and Marketing Alignment: The 4 Keys!

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Marketing Sales Alignment
Marketing and sales alignment involves breaking down the silos between these two teams. Traditionally, the two teams operate separately and have different priorities. But when this happens, it tends to create friction and frustration between the teams, making collaboration more difficult, and requiring everyone to work harder to achieve their goals.

To give you an idea, here is what we observe when we arrive at a new client for a Marketing / Sales alignment workshop:

Marketing Director : “ I send a lot of leads to sales, but they don’t do anything to convert them .”
Sales Director : “ We don’t receive enough thailand mobile database leads from marketing, 90% are a waste of our salespeople’s time .”
If you recognize this situation within your company, know that we're used to addressing it. Aligning marketing and sales breaks down these barriers, helps teams work together, and delivers greater benefits to the business.