Focus on effective sales tools

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According to research, 76% of content marketers forget that content plays a vital role in sales, and 65% of sales reps say they can't find the right content to send to their prospects. This is nothing short of a drag on sales and marketing alignment!

Marketing must work day in and day out on content or pieces of content that help make sales reps "smarter." These can include brochures, flyers, presentations, case studies, and more. It's important for marketing to go further and help japan mobile database access these tools easily enough to make optimal use of them.

Revenue Operations Ebook

3. Closed-loop reporting
Over 80% of marketing leads never convert into sales. What happens to these leads? Hence the need for closed-loop reporting. Not only to understand the status of all leads, but also to analyze what works and what doesn't in terms of sales.

smarketing report

Understanding which marketing trends, channels, campaigns, and tactics drive the best sales results is essential because that's what really matters.

This helps highlight the impact of marketing on revenue versus lead volume. By knowing what matters when it comes to closing more sales, marketers can ensure they're implementing the right channels and tactics, and therefore get an up-to-date status on those leads.

Closed-loop reporting also helps identify leaks and bottlenecks in the sales and marketing funnel to help fill those gaps.

Sales also benefits from these closed-loop reports because they receive higher-quality leads, which increases lead conversion rates and sales ROI.

4. Cutting-edge technology for sales and marketing
35-50% of sales go to companies that respond first . Companies respond to leads within an average of 40 hours. If responding quickly isn't a priority for you, what is?

Sales and marketing alignment would always remain an unattainable dream without a CRM and marketing automation platform . Even with systems in place, most sales teams aren't receiving leads in real-time or the sales follow-up process isn't optimized.

Ensure the handoff process between marketing and sales is strict, and when the results are available, everyone will be committed to following the required best practices. Ensure all relevant teams are engaged at the right level to ensure the success of your Martech and Salestech investments.

5. Deliberation on campaign results between sales and marketing
Companies with dynamic and adaptable sales and marketing processes report an average 10% increase in sales on quota compared to other companies.

This step could be considered the easiest upgrade to align sales and marketing. Since salespeople deal with prospects on the front lines, they have a clearer and more explicit view of their needs.

Marketing can use this knowledge to develop highly relevant content to be sent through campaigns (emails, social media, etc.). This would give salespeople more insight into the marketing execution process, which would help build better understanding and trust between teams.

If you had examined these steps as closely as we would like, you would have understood by now that the heart of each of these steps is "Collaboration".

Regular sales and marketing meetings and catch-up sessions would help members of the respective teams gain confidence in their ideas, processes and results.

Let these teams breathe and let go of their "we do it better than you" mentality.
Don't let the taboo of misalignment hit you like a curse. Let true collaboration align your sales and marketing teams like Sherlock & Watson, Batman & Robin. And above all, don't change a winning team!